Category Archives: Master

CONFERENCE: DRIVING “DANCING ELEPHANTS”: HOW TO RUN A FLEXIBLE E-BUSINESS

When Lou Gerstner, former CEO of IBM, wrote his book “who says elephants can’t dance ? Inside IBM’s historic turnaround”, it was the starting point of a new era called “e-business”. And most if not all companies are now moving the same way. The concepts are well-known: flexibility, global reach, resilience, user-orientation. The question is: […]

CONFERENCE: COMMENT FAIRE DANSER UN ÉLÉPHANT? STRATÉGIE E-BUSINESS, OUTILS ET MÉTHODES

Quand Lou Gerstner, ancien patron d’IBM, a publié son essai “Mais qui a dit que les éléphants ne savaient pas danser?”, un tournant a été pris en direction de l’e-business. Aujourd’hui, la plupart des entreprises suivent ce chemin, avec la mise en place de concepts tels que “Flexibilité”, “Déploiement global”, “Résilience”, et “Centré-client”. Mais la […]