I currently hold a position as Project and Applications Organizer within the FinTech of the Crédit Mutuel Alliance Fédérale banking group. This mission leads me to be in contact with different interlocutors from different countries around the world.

I previously had a 30-year career in marketing and customer relationship management in this same French banking group. He taught me that success in finance depends on understanding the market and understanding customer behavior.

It was this synergy between operational expertise and theoretical analysis that motivated me to want to pass on my knowledge.

My Master’s degree in Direct Marketing and Distance Selling at University School of Management at Lille has given me a solid foundation in data analysis and channel management, skills directly applicable to business process modeling and the rise of FinTech.

The business animation and customer relationship management that I have practiced transpose perfectly to asset management and risk assessment in the banking context.

My immersion for more than 12 years with the National University of Vietnam in Hanoi for the Master 2 Bank-Finance was a catalyst, giving me a valuable intercultural intelligence and an understanding of regional dynamics. This experience led me logically to agree to participate in the program of the Royal University of Law and Economics.

What have been your journey leading you to RULE? 

My career is that of a Product Manager, who after 15 years working in the field of operational and strategic marketing within banking environments, was asked by the educational manager of the Insurance Bank Finance Center of the University of Nantes to share my field experience with a generation of professionals in the field.

Can you describe how the course(s) you teach are relevant in the current context? 

My course is called “Financial Product and Services Strategy”. I teach not only existing banking products and services; my course equips students to navigate and lead the financial-sector transformation. Its relevance revolves around 3 major contextual pillars: digitalization, regulation and customer evolution.

My course is the foundation that enables students to move from an understanding of traditional products to mastering the current triple transformation: one driven by digitalization (Fintech), framed by regulation and focused on new customer expectations

Can you tell us about your experience as a teacher for an international program in Cambodia? 

My experience as a teacher in Cambodia has been formative. It required an adaptation of my pedagogy to contextualize the concepts to the realities of the country’s economy. I have developed a great intercultural sensitivity by managing various profiles of students. Finally, this international mission has strengthened my capacity to innovate with the right resources and brings me a concrete and global perspective that I now integrate into my courses.

What do you like the most in teaching at RULE? 

What I appreciate most is that education in Cambodia is not just a transfer of knowledge, but a true intercultural exchange. I like to challenge my own biases and adapt concepts to different economic and social realities. This pushes me to find different case studies for students each year, which makes the subject immediately alive and meaningful to them. In return, I gain a better understanding of the dynamics of the country.

Do you have any recommendations for future students and graduates? 

I recommend that students develop their critical thinking skills by linking course theories to current events, master the practical tools to turn theoretical knowledge into operational skills, and take a holistic view, focusing on international experiences or multicultural case studies where possible. The degree is a starting point, graduates must engage in continuous learning and know how to articulate their added value to the context in which they practice